Data Protection

Data Protection

Table of contents

Introduction and overview Scope of application legal bases Contact details of the person responsible Storage period Rights under the General Data Protection Regulation Data transfer to third countries Data processing security communications Order processing contract (AVV)cookies Web hosting introduction Web analytics introduction Email marketing introduction Push messages introduction Online marketing introduction Content Delivery Networks Introduction Cookie Consent Management Platform Introduction cloud services Audio & video introductionIntroduction and overview

We have written this privacy policy (version 20.06.2022-312054642) to inform you in accordance with the requirements of General Data Protection Regulation (EU) 2016/679 and to explain to applicable national laws which personal data (data for short) we, as the controller — and the contract processors commissioned by us (e.g. providers) — process, will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral.

In short:
We will provide you with comprehensive information about the data that we process about you.

Privacy statements usually sound very technical and use technical legal terms. This privacy policy, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. As far as it is conducive to transparency, technical Terms explained in a reader-friendly way, provides links to further information, and graphics put to use. We hereby inform you in clear and simple language that we only process personal data as part of our business activities if there is a corresponding legal basis. This is certainly not possible if you provide concise, unclear and legal-technical explanations, as they are often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is some information that you did not know yet.
If you still have any questions, we would like to ask you to contact the responsible body mentioned below or in the legal notice, follow the existing links and look at further information on third-party sites. Our contact details can of course also be found in the legal notice.

Scope of application

This privacy policy applies to all personal data processed by us in the company and to all personal data that companies commissioned by us (contract processors) process. By personal data, we mean information within the meaning of Article 4 No. 1 GDPR, such as the name, e-mail address and postal address of a person. The processing of personal data ensures that we can offer and bill for our services and products, whether online or offline. The scope of this privacy statement includes:

all online presences (websites, online shops) that we opereSocial media sites and email communicationMobile apps for smartphones and other devices
In short:
The privacy policy applies to all areas in which personal data in the company is processed in a structured manner via the mentioned channels. Should we enter into legal relationships with you outside of these channels, we may inform you separately.

legal bases

In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. This EU General Data Protection Regulation can of course be found online at EUR-Lex, access to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679 Read up.

We only process your data if at least one of the following conditions applies:

consent (Article 6 paragraph 1 lit. a GDPR): You have given us your consent to process data for a specific purpose. One example would be saving the data you entered in a contact form.treaty (Article 6 paragraph 1 lit. b GDPR): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, when we conclude a purchase contract with you, we need personal information in advance.Legal obligation (Article 6 paragraph 1 lit. c GDPR): If we are subject to a legal obligation, we process your data. For example, we are required by law to keep invoices for accounting purposes. These usually contain personal data.Legitimate interests (Article 6 paragraph 1 lit. f GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we must process certain data in order to be able to operate our website securely and economically efficiently. This processing is therefore a legitimate interest. We generally do not have any further conditions, such as the processing of recordings in the public interest and the exercise of official authority as well as the protection of vital interests. Insofar as such a legal basis should be relevant, it will be shown in the appropriate place.

In addition to the EU regulation, national laws also apply:

In austria Is this the Federal Act on the Protection of Individuals with regard to the Processing of Personal Data (Data Protection Act), short DSG.In germany Does that apply Federal Data Protection Act, briefly BDSG.If other regional or national laws apply, we will inform you about this in the following sections.

Contact details of the person responsible

If you have any questions about data protection or the processing of personal data, you will find the contact details of the responsible person or body below:
Matthäus Mikulina
Herrnstr. 28, 80539 Munich, Germany

email: matt@nextfab.io

Impressum: https://www.nextfab.io/impressum/

Storage period

The fact that we only store personal data for as long as is absolutely necessary to provide our services and products is a general criterion for us. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are required by law to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.

Should you wish to delete your data or withdraw your consent to data processing, the data will be deleted as quickly as possible and unless there is an obligation to store it.

We will inform you about the specific duration of the respective data processing below, provided that we have further information about this.

Rights under the General Data Protection Regulation

In accordance with Articles 13, 14 GDPR, we inform you of the following rights that you are entitled to so that data is processed fairly and transparently:

According to Article 15 GDPR, you have the right to information as to whether we process your data. If this is the case, you have the right to receive a copy of the data and to know the following information: for what purpose we carry out the processing; the categories, i.e. the types of data that are processed; who receives this data and when the data is transferred to third countries, how security can be guaranteed; how long the data is stored; the existence of the right to correct, delete or restrict processing and the right to object to processing; that you yourself at a supervisory authority can complain (links to these authorities can be found below); the origin of the data if we have not collected it from you; whether profiling is carried out, i.e. whether data is automatically evaluated to obtain your personal profile. According to Article 16 GDPR, you have the right to correct the data, which means that we must correct data if you find errors. According to Article 17 GDPR, you have the right to delete (“Right to Forgotten”), which specifically means that you have deleted your According to Article 18 GDPR, you have the right to restrict processing, which means that we can only store the data but no longer use it. According to Article 19 GDPR, you have the right to data portability, which means that we will provide you with your data in a common format upon request.According to Article 21 GDPR, you have a right of objection, which entails a change in processing after enforcement. 6 Para. 1 lit. e (public interest, exercise of official authority) or Article 6 (1) lit. f (legitimate interest), you can object to processing. We will then check as quickly as possible whether we can legally comply with this objection. If data is used for direct marketing, you can object to this type of data processing at any time. We may then no longer use your data for direct marketing. If data is used to carry out profiling, you can object to this type of data processing at any time. We may then no longer use your data for profiling. According to Article 22 GDPR, you may have the right not to be subject to a decision based exclusively on automated processing (for example profiling). According to Article 77 GDPR, you have the right to lodge a complaint. This means that you can complain to the data protection authority at any time if you believe that the processing of personal data violates the GDPR.
In short:
You have rights — don't hesitate to contact the responsible body listed above!

If you believe that the processing of your data violates data protection law or your data protection claims have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website can be found at https://www.dsb.gv.at/ find. In Germany, there is a data protection officer for every federal state. For more information, you can contact Federal Commissioner for Data Protection and Freedom of Information (BfDI) turn around. The following local data protection authority is responsible for our company:

Bavaria data protection authority

State Commissioner for Data Protection: Professor Dr. Thomas Petri
address: Wagmüllerstr. 18, 80538 Munich
telephone no. : 089/21 26 72-0
email address: poststelle@datenschutz-bayern.de
Site: https://www.datenschutz-bayern.de/

Data transfer to third countries

We only transfer or process data to countries outside the EU (third countries) if you consent to this processing, this is required by law or is contractually necessary and in any case only to the extent generally permitted. In most cases, your consent is the most important reason that we have data processed in third countries. Processing personal data in third countries such as the USA, where many software manufacturers offer services and have their server locations, may mean that personal data is processed and stored in unexpected ways.

We expressly point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. Data processing by US services (such as Google Analytics) may result in data not being processed and stored anonymously. In addition, US government authorities may have access to individual data. In addition, collected data may be linked to data from other services from the same provider, provided that you have a corresponding user account. Where possible, we try to use server locations within the EU, if this is offered.

We will inform you in more detail about data transfer to third countries at the appropriate points in this privacy policy, if this applies.

Data processing security

We have implemented both technical and organizational measures to protect personal data. Where possible, we encrypt or pseudonymize personal data. As a result, we make it as difficult as possible for third parties to infer personal information from our data.

Article 25 GDPR here speaks of “data protection through technology design and through privacy-friendly default settings” and means that both software (e.g. forms) and hardware (e.g. access to the server room) are always concerned with security and take appropriate measures. If necessary, we will look at specific measures below.

TLS encryption with https

TLS, encryption, and https sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for “secure hypertext transfer protocol”) to transfer data securely over the Internet.
This means that the complete transfer of all data from your browser to our web server is secured — no one can “listen”.

We have thus introduced an additional security layer and comply with data protection through technology design (Article 25 paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transfer security by the small lock icon at the top left of the browser, to the left of the Internet address (e.g. examplepage.de) and the use of the https scheme (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend Google searching for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.

communications

Communication summary👥 Data subjects: Anyone who communicates with us by telephone, email or online form 📓 Processed data: e.g. telephone number, name, email address, entered form data. More details can be found in the contact type used in each case 🤝 Purpose: Processing communication with customers, business partners, etc. 📅 Storage period: Duration of the transaction and legal requirements ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests) If you contact us and communicate with us by telephone, e-mail or online form, can There is a processing of personal data.

The data is processed to process and process your question and the related business transaction. The data is stored for just as long as required by law.

Affected persons

Everyone who seeks contact with us via the communication channels provided by us is affected by the processes mentioned above.

telephone

When you call us, the call data is stored pseudonymously on the respective device and by the telecommunications provider used. In addition, data such as name and telephone number can then be sent by e-mail and saved to answer the request. The data is deleted as soon as the transaction has ended and legal requirements allow it.

email

When you communicate with us by e-mail, data may be stored on the respective device (computer, laptop, smartphone,...) and data is stored on the email server. The data is deleted as soon as the transaction has ended and legal requirements allow it.

Online forms

When you communicate with us using an online form, data is stored on our web server and, if necessary, forwarded to an e-mail address from us. The data is deleted as soon as the transaction has ended and legal requirements allow it.

legal bases

The processing of data is based on the following legal bases:

Art. 6 para. 1 lit. a GDPR (consent): You give us consent to store your data and continue to use it for purposes relevant to the business case; Art. 6 para. 1 lit. b GDPR (contract): There is a need to fulfill a contract with you or a processor such as the telephone provider or we must process the data for pre-contractual activities, such as preparing an offer; Art. 6 para. 1. f GDPR (legitimate interests): We want customer inquiries and business communication in one operate a professional framework. This requires certain technical equipment, such as e-mail programs, Exchange servers and mobile network operators, in order to be able to operate communication efficiently.Order Processing Agreement (AVV)

In this section, we would like to explain to you what an order processing contract is and why it is needed. Because the word “order processing contract” is quite a tongue twister, we will often only use the acronym AVV in the text. Like most companies, we do not work alone, but also use the services of other companies or individuals ourselves. By involving various companies or service providers, we may share personal data for processing. These partners then act as contract processors with whom we conclude a contract, the so-called Order Processing Agreement (AVV). The most important thing for you to know is that the processing of your personal data is carried out exclusively in accordance with our instructions and must be regulated by the AVV.

Who are contract processors?

As a company and website owner, we are responsible for all data that we process from you. In addition to those responsible, there may also be so-called contract processors. This includes every company or person that processes personal data on our behalf. More specifically and according to the GDPR definition: any natural or legal person, authority, institution or other body that processes personal data on our behalf is considered a processor. Contract processors can therefore be service providers such as hosting or cloud providers, payment or newsletter providers, or large companies such as Google or Microsoft.

To make the terms easier to understand, here is an overview of the three roles in the GDPR:

Affected person (you as a customer or interested party) → person responsible (we as a company and client) → Contract processor (service providers such as web hosts or cloud providers)

Content of an order processing contract

As already mentioned above, we have concluded an AVV with our partners, who act as contract processors. It states above all that the order processor processes the data to be processed exclusively in accordance with the GDPR. The contract must be concluded in writing, but in this context, the electronic conclusion of the contract is also considered “in writing”. Personal data is only processed on the basis of the contract. The contract must include:

Commitment to us as responsible personCategories of affected personType of personal dataType and purpose of data processingSubject and duration of data processingPlace of data processingPlace of data processingIn addition, the contract includes all obligations of the processor. The most important duties are:

Take data security measures to ensure possible technical and organizational measures to protect the rights of the data subject to keep a data processing directory to work with the data protection supervisory authority at the request of the data protection supervisory authority to carry out a risk analysis with regard to the personal data receivedSub-processors may only be commissioned with the written permission of the person responsible What such an AVV actually looks like, you can, for example, at https://www.wko.at/service/wirtschaftsrecht-gewerberecht/eu-dsgvo-mustervertrag-auftragsverarbeitung.html watch. A sample contract is presented here.

cookies

Cookies summary👥 Affected: Visitors to the website 🤝 Purpose: depends on the respective cookie. More details can be found below or from the manufacturer of the software that sets the cookie. 📓 Processed data: Depends on the cookie used in each case. More details can be found below or from the manufacturer of the software that sets the cookie. 📅 Storage period: depending on the cookie in question, can vary from hours to years ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests) What are cookies?

Our website uses HTTP cookies to store user-specific data.
In the following, we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you browse the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing is undeniable: Cookies are really useful helpers. Almost all websites use cookies. More specifically, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, which is the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

The graphic below shows a possible interaction between a web browser, such as Chrome, and the web server. The web browser requests a website and receives back a cookie from the server, which the browser uses again as soon as another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be assessed individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “malware.” Cookies also cannot access information on your PC.

For example, cookie data can look like this:

Name: _ga
value: GA1.2.1326744211.152312054642-9
Usage: Distinction of website visitors
Expiration date: after 2 years

A browser should be able to support these minimum sizes:

At least 4096 bytes per cookieAt least 50 cookies per domain At least 3000 cookies in total What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user places a product in the shopping cart, then continues browsing on other pages and only goes to the checkout later. These cookies do not delete the shopping cart, even if the user closes their browser window.

Purpose-for cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and behavior of the website with different browsers.

Targeted cookies
These cookies make for a better user experience. For example, entered locations, font sizes, or form data are saved.

advertising cookies
These cookies are also known as targeting cookies. They are used to deliver individually tailored advertising to the user. It can be very practical but also very annoying.

When you visit a website for the first time, you will usually be asked which of these types of cookies you would like to allow. And of course, this decision is also saved in a cookie.

If you want to know more about cookies and don't shy away from technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism.”

Purpose of processing via cookies

The purpose ultimately depends on the cookie in question. You can find more details below or contact the manufacturer of the software that sets the cookie.

Which data is processed?

Cookies are small assistants for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data as part of the following privacy policy.

Storage period of cookies

The storage period depends on the cookie in question and is explained below. Some cookies are deleted after less than an hour, and others can be stored on a computer for several years.

You also have influence on the storage period yourself. You can manually delete all cookies at any time via your browser (see also “Right of objection” below). In addition, cookies based on consent will be deleted at the latest after you withdraw your consent, although the legality of storage remains unaffected until then.

Right to object — how can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option to delete, deactivate or only partially allow cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is about to be set. For each individual cookie, you can decide whether to allow the cookie or not. The procedure differs depending on the browser. It is best to search for the instructions in Google with the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.

legal basis

The so-called “cookie guidelines” have been in place since 2009. It states that saving cookies is a consent (Article 6 (1) (a) GDPR) requires you to do so. However, there are still very different responses to these directives within EU countries. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the cookie guidelines have not been implemented as national law. Instead, this guideline was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

For absolutely necessary cookies, even if there is no consent, exist legitimate interests (Article 6 (1) (f) GDPR), which are in most cases economic in nature. We want to give visitors to the website a pleasant user experience and certain cookies are often absolutely necessary for this.

Insofar as cookies that are not absolutely necessary are used, this only happens with your consent. The legal basis in this respect is Article 6 (1) (a) GDPR.

In the following sections, you will be informed in more detail about the use of cookies, if the software used uses cookies.

Web hosting introduction

Web hosting summary👥 Data subjects: Visitors to the website 🤝 Purpose: professional hosting of the website and security of operations 📓 Processed data: IP address, time of website visit, browser used and other data. More details can be found below or with the respective web hosting provider. 📅 Storage period: depends on the respective provider, but usually 2 weeks ⚖️ Legal basis: Art. 6 para. 1 lit. f GDPR (legitimate interests) What is web hosting?

When you visit websites today, certain information — including personal data — is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By website, we mean the entirety of all websites on a domain, i.e. everything from the start page (homepage) to the very last subpage (like this one here). By domain, we mean example.de or musterexample.com, for example.

If you want to view a website on a computer, tablet, or smartphone, use a program called a web browser. You probably know a few web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari. Let's call it browser or web browser for short.

To view the website, the browser must connect to another computer where the website code is stored: the web server. Operating a web server is a complicated and time-consuming task, which is why this is usually done by professional providers, the providers. They offer web hosting and thus ensure reliable and error-free storage of website data. A whole lot of technical terms, but please stay tuned, it gets even better!

Personal data may be processed when the browser connects to your computer (desktop, laptop, tablet or smartphone) and during data transmission to and from the web server. On the one hand, your computer stores data, and on the other hand, the web server must also store data for a period of time to ensure proper operation.

A picture is worth a thousand words, which is why the following graphic shows the interaction between browser, the Internet and the hosting provider.

Why do we process personal data?

The purposes of data processing are:

Professional hosting of the website and security of operations to maintain operational and IT security anonymsEvaluation of access behavior to improve our offering and, if necessary, to prosecute or prosecute claimsWhat data is processed?

Even while you are visiting our website right now, our web server, which is the computer on which this website is stored, usually automatically stores data such as

the complete Internet address (URL) of the visited website browser and browser version (e.g. Chrome 87) the operating system used (e.g. Windows 10) the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen/) the host name and IP address of the device from which access is being made (e.g. COMPUTERNAME and 194.23.43.121) date and time in files called web server log filesHow long is data stored?

As a rule, the above data is stored for two weeks and then automatically deleted. We do not share this data, but we cannot rule out the possibility that this data will be viewed by authorities in the event of illegal conduct.

In short:
Your visit is logged by our provider (company that runs our website on special computers (servers)), but we will not share your data without your consent!

legal basis

The lawfulness of processing personal data in the context of web hosting results from Art. 6 para. 1 lit. f DSGVO (protection of legitimate interests), because the use of professional hosting with a provider is necessary to present the company securely and in a user-friendly manner on the Internet and to be able to prosecute attacks and claims arising from this if necessary.

There is usually a contract between us and the hosting provider for order processing in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.

Web analytics introduction

Web Analytics Privacy Policy Summary👥 Data subjects: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website 📓 Processed data: Access statistics, which include data such as access locations, device data, access time and time, navigation behavior, click behavior and IP addresses. More details can be found in the web analytics tool used in each case. 📅 Storage period: depends on the web analytics tool used ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests) What is web analytics?

On our website, we use software to evaluate the behavior of website visitors, known as web analytics or web analysis for short. This involves collecting data that the respective analytical tool provider (also known as tracking tool) stores, manages and processes. With the help of the data, analyses of user behavior on our website are created and made available to us as a website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are best received by our visitors. In return, we will show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test methods, as well as for other analytics methods, user profiles can also be created and the data stored in cookies.

Why do we do web analytics?

With our website, we have a clear goal in mind: we want to deliver the best web offer on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting offer on the one hand and make sure that you feel completely comfortable on our website on the other. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website for you and us accordingly. For example, we can see how old our visitors are on average, where they come from, when our website is most visited, or which content or products are particularly popular. All this information helps us to optimize the website and thus optimally adapt it to your needs, interests and wishes.

Which data is processed?

Exactly which data is stored depends, of course, on the analysis tools used. However, it is usually stored, for example, which content you view on our website, which buttons or links you click on, when you visit a page, which browser you use, with which device (PC, tablet, smartphone, etc.) You visit the website or which computer system you use. If you agreed that location data may also be collected, this can also be processed by the web analysis tool provider.

Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymized (i.e. in an unrecognizable and abbreviated form). In principle, no direct data, such as your name, age, address or email address, is stored for the purpose of testing, web analysis and web optimization. All this data, if collected, is stored pseudonymized. This prevents you from being identified as a person.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with JavaScript code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, other cookies can store data for several years.

Duration of data processing

We will inform you about the duration of data processing below, provided that we have further information about this. In general, we only process personal data for as long as is absolutely necessary to provide our services and products. If required by law, such as in the case of accounting, this storage period may also be exceeded.

Right to object

You also have the right and option to withdraw your consent to the use of cookies or third parties at any time. This works either via our cookie management tool or via other opt-out features. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

legal basis

The use of web analytics requires your consent, which we have obtained with our cookie popup. This consent states Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for processing personal data, as may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus technically and economically improving our offering. With the help of web analytics, we can identify website errors, identify attacks and improve profitability. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests). However, we only use the tools if you have given your consent.

Since web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which data you store and process, you should read the privacy statements of the respective tools.

Information about specific web analytics tools — if available — is available in the following sections.

Google Analytics privacy policy

Google Analytics privacy policy summary👥 Data subjects: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website 📓 Processed data: Access statistics, which contain data such as access locations, device data, access time and time, navigation behavior, click behavior and IP addresses. You can find more details below in this privacy policy. 📅 Storage period: depends on the properties used ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests) What is Google Analytics?

On our website, we use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is saved in a cookie and sent to Google Analytics. With the help of the reports we receive from Google Analytics, we can better tailor our website and service to your needs. In the following, we will go into more detail about the tracking tool and, in particular, inform you about which data is stored and how you can prevent this.

Google Analytics is a tracking tool that is used to analyze our website's traffic. For Google Analytics to work, a tracking code is built into the code on our website. When you visit our website, this code records various actions that you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behavior. These may include the following reports:

Target group reports: Through audience reports, we get to know our users better and know more precisely who is interested in our service.Display reports: Ad reports make it easier for us to analyze and improve our online advertising.Acquisition reports: Acquisition reports give us helpful information about how we can get more people excited about our service.Behavior reports: Here we learn how you interact with our website. We can understand which path you take on our site and which links you click on. Conversion reports: Conversion is a process in which you take a desired action based on a marketing message. For example, when you go from just a website visitor to a buyer or newsletter subscriber. With the help of these reports, we learn more about how you are receiving our marketing measures. This is how we want to increase our conversion rate.Real-time reports: Here we always find out immediately what is happening on our website. For example, we see how many users are reading this text right now. Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal.

The statistically evaluated data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This is the first way it is possible to evaluate pseudonymous user profiles.

In order to be able to analyze our website with Google Analytics, a property ID must be inserted in the tracking code. The data is then stored in the corresponding property. The Google Analytics 4 property is standard for every newly created property. Alternatively, you can also create the Universal Analytics Property. Depending on the property used, data is stored for different lengths of time.

Identifiers such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions that you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, approve it, with exceptions when required by law.

The following cookies are used by Google Analytics:

Name: _ga
value: 2.1326744211.152312054642-5
Usage: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to differentiate website visitors.
Expiration date: after 2 years

Name: _gid
value: 2.1687193234.152312054642-1
Usage: The cookie is also used to distinguish website visitors
Expiration date: after 24 hours

Name: _gat_gtag_ua_ <property-id>
value: 1
Usage: Used to lower the request rate. <property-id>When Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_.
Expiration date: after 1 minute

Name: AMP_TOKEN
value: no details
Usage: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate an unsubscription, a request, or an error.
Expiration date: after 30 seconds up to one year

Name: __utma
value: 1564498958.1564498958.1564498958.1
Usage: This cookie allows you to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiration date: after 2 years

Name: __utmt
value: 1
Usage: <property-id>The cookie is used like _gat_gtag_UA_ to throttle the request rate.
Expiration date: after 10 minutes

Name: __utmb
value: 3.10.1564498958
Usage: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiration date: after 30 minutes

Name: __utmc
value: 167421564
Usage: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiration date: After closing the browser

Name: __utmz
value: m|utmccn= (referral) |utmcmd=referral|utmcct=/
Usage: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came to our website from. This could have been another page or an advertisement.
Expiration date: after 6 months

Name: __utmv
value: not specified
Usage: The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.
Expiration date: after 2 years

Note: This list cannot claim to be exhaustive, as Google also changes the choice of its cookies over and over again.

Here is an overview of the most important data collected with Google Analytics:

Heat maps: Google creates so-called heat maps. With heat maps, you can see exactly the areas that you click on. This gives us information about where you are “traveling” on our site.

Session duration: Google describes the time you spend on our site without leaving the site as session duration. If you have been inactive for 20 minutes, the session automatically ends.

Bounce rate (English bounce rate): We talk about a bounce when you only view one page on our website and then leave our website again.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.

location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination.

Technical information: Technical information includes, but is not limited to, your browser type, your Internet service provider, or your screen resolution.

Source of origin: Google Analytics and we are of course also interested in which website or which advertisement brought you to our site.

Other data includes contact details, any reviews, playing media (e.g. when you play a video via our site), sharing content via social media, or adding to your favorites. The list is not exhaustive and only serves as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has spread their servers all over the world. Most servers are located in America and therefore your data is usually stored on American servers. Here you can read exactly where Google's data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed across various physical data carriers. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. For example, if Google hardware fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

The storage period of data depends on the properties used. When using the newer Google Analytics 4 properties, the storage period of your user data is fixed at 14 months. For other so-called event data, we have the option of choosing a storage period of 2 months or 14 months.

With Universal Analytics Properties, Google Analytics has a standardized storage period of 26 months for your user data. Your user data will then be deleted. However, we have the option to choose the storage period of user data ourselves. We have five variants available for this purpose:

Deletion after 14 monthsDeletion after 26 monthsDeletion after 50 monthsNo automatic deletionIn addition, there is also the option that data will only be deleted if you no longer visit our website within the period selected by us. In this case, the storage period will be reset every time you visit our website again within the specified period.

When the specified period has expired, the data is deleted once a month. This storage period applies to your data that is linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit.

How can I delete my data or prevent data storage?

According to European Union data protection law, you have the right to obtain information about, update, delete or restrict your data. Use the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de Download and install. Please note that this add-on only deactivates data collection by Google Analytics.

If you generally want to deactivate, delete or manage cookies, you will find the corresponding links to the respective instructions for the most popular browsers under the “Cookies” section.

legal basis

The use of Google Analytics requires your consent, which we have obtained with our cookie popup. This consent states Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for processing personal data, as may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus technically and economically improving our offering. With the help of Google Analytics, we can identify website errors, identify attacks and improve profitability. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests). However, we only use Google Analytics if you have given your consent.

Google also processes data from you in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This may involve various risks to the lawfulness and security of data processing.

As a basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there, Google uses so-called standard contractual clauses (= Article 46, paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCCs) are sample templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision by the EU Commission. You can find the resolution and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which comply with the standard contractual clauses and are also applicable to Google Analytics, can be found at https://business.safety.google/adsprocessorterms/.

We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de.

Order Processing Agreement (AVV) Google Analytics

In accordance with Article 28 of the General Data Protection Regulation (GDPR), we have concluded an order processing agreement (AVV) with Google. You can read exactly what an AVV is and, in particular, what must be included in an AVV in our general “Order Processing Agreement (AVV)” section.

This contract is required by law because Google processes personal data on our behalf. It clarifies that Google may only process data that they receive from us in accordance with our instructions and must comply with the GDPR. The link to the order processing agreement (AVV) can be found at https://business.safety.google/adsprocessorterms.

Email marketing introduction

Email marketing summary👥 Data subjects: Newsletter subscribers 🤝 Purpose: Direct advertising by e-mail, notification of systemically relevant events 📓 Processed data: Data entered during registration but at least the email address. More details can be found in the email marketing tool used in each case. 📅 Storage period: Duration of subscription ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests) What is email marketing?

To keep you up to date, we also use email marketing. If you have agreed to receive our emails or newsletters, your data will also be processed and stored. Email marketing is a part of online marketing. This involves sending news or general information about a company, products or services via email to a specific group of people who are interested in it.

If you want to participate in our email marketing (usually via newsletter), you usually just need to sign up with your email address. To do this, fill out an online form and submit it. However, it may also happen that we ask you for your title and name so that we can also write to you personally.

In principle, subscribing to newsletters works using the so-called “double opt-in process.” After you have signed up for our newsletter on our website, you will receive an email confirming your newsletter subscription. This ensures that the email address belongs to you and that no one has signed up with someone else's email address. We, or a notification tool we use, log every single login. This is necessary so that we can also prove the legally correct registration process. As a rule, the time of registration, the time of registration confirmation and your IP address are saved. In addition, it is also logged when you make changes to your saved data.

Why do we use email marketing?

Of course, we want to stay in touch with you and always present you with the most important news about our company. Among other things, we use email marketing — often just referred to as “newsletters” — as an essential part of our online marketing. If you agree or if permitted by law, we will send you newsletters, system emails or other notifications by email. When we use the term “newsletter” in the following text, we primarily mean emails sent regularly. Of course, we don't want to annoy you with our newsletter in any way. That is why we always strive to only offer relevant and interesting content. For example, you can find out more about our company, our services or products. Since we are always improving our offers, you will always find out via our newsletter when there is news or we are currently offering special, lucrative promotions. If we hire a service provider that offers a professional shipping tool for our email marketing, we do this in order to be able to offer you fast and secure newsletters. The purpose of our email marketing is basically to inform you about new offers and also to get closer to our business goals.

Which data is processed?

When you subscribe to our newsletter via our website, you confirm your membership in an email list. In addition to your IP address and e-mail address, your title, name, address and telephone number can also be saved. But only if you agree to this data storage. The data marked as such is necessary so that you can participate in the service offered. This information is voluntary, but failure to provide it means that you cannot use the service. In addition, information about your device or your preferred content may also be stored on our website. To learn more about saving data when you visit a website, see the “Automatic data storage” section. We record your declaration of consent so that we can always prove that it complies with our laws.

Duration of data processing

If you unsubscribe from our email/newsletter mailing list, we may store your address for up to three years on the basis of our legitimate interests so that we can still prove your consent at that time. We may only process this data if we have to defend ourselves against any claims.

However, if you confirm that you have given us consent to subscribe to the newsletter, you can submit an individual deletion request at any time. If you permanently object to your consent, we reserve the right to save your e-mail address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course also keep your email address.

Right to object

You can cancel your newsletter subscription at any time. All you have to do is withdraw your consent to subscribe to the newsletter. This usually only takes a few seconds or one or two clicks. In most cases, you will find a link right at the bottom of every email to cancel your newsletter subscription. If you really can't find the link in the newsletter, please contact us by email and we will cancel your newsletter subscription immediately.

legal basis

Our newsletter is sent on the basis of your consent (Article 6 (1) (a) GDPR). This means that we may only send you a newsletter if you have actively signed up for it beforehand. If necessary, we may also send you advertising messages on the basis of Section 7 (3) UWG, provided that you have become our customer and have not objected to the use of your email address for direct advertising.

Information about special email marketing services and how they process personal data — if available — can be found in the following sections.

Push messages introduction

Push messages summary👥 Data subjects: Push messages subscribers 🤝 Purpose: Notification of system-relevant and interesting events 📓 Processed data: Data entered during registration, usually also location data. More details can be found in the push message tool used in each case. 📅 Storage period: Data usually stored for as long as is necessary to provide the services. ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. b GDPR (contract) What are push messages?

We also use so-called push notification services on our website, which we can use to keep our users up to date at all times. This means that if you have agreed to the use of such push messages, we can send you short news using a software tool. Push messages are a form of text message that appears directly on your smartphone or on other devices such as tablets or PCs when you have signed up for them. You will receive these messages even if you are not on our website or are not actively using our offer. Data about your location and usage behavior can also be collected and stored.

Why do we use push notifications?

On the one hand, we use push messages to be able to fully provide our services, which we have contractually agreed with you. On the other hand, the news is also used for our online marketing. We can use these messages to introduce you to our service or products. Especially when there is news in our company, we can immediately inform you about it. We want to get to know the preferences and habits of all our users as well as possible in order to constantly improve our offering.

Which data is processed?

To be able to receive push messages, you must also confirm that you want to receive these messages. The data that is collected during the consent process is also stored, managed and processed. This is necessary so that it can be proven and recognized that a user has agreed to receive push messages. For this purpose, a so-called device token or push token is stored in your browser. The data about your location or the location of the device you are using is usually also stored.

To ensure that we always send interesting and important push messages, the handling of the messages is also statistically evaluated. For example, we can then see if and when you open the message. With the help of these findings, we can adapt our communication strategy to your wishes and interests. Although this stored data can be attributed to you, we do not want to verify you as an individual. Rather, we are interested in the collected data from all our users so that we can make improvements. You can find out exactly which data is stored in the data protection declarations of the respective service providers.

Duration of data processing

How long the data is processed and stored depends primarily on the tool we use. You can find out more about the data processing of the individual tools below. The providers' privacy policies usually state exactly which data is stored and processed and for how long. In principle, personal data is only processed for as long as is necessary to provide our services. When data is stored in cookies, the storage period varies significantly. The data can be deleted immediately after leaving a website, but it can also be stored for several years. You should therefore look at each individual cookie in detail if you want to know more about data storage. In most cases, you will also find informative information about the individual cookies in the privacy policies of the individual providers.

legal basis

It may also be that push messages are necessary so that certain obligations contained in a contract can be fulfilled. For example, so that we can share technical or organizational news with you. The legal basis is then Article 6 (1) (b) GDPR.

If this is not the case, push messages will only be sent based on your consent. In particular, our push messages may contain advertising content. The push messages can also be sent depending on your location, which your device displays. The analytical evaluations mentioned above are also based on your consent to receive such messages. The legal basis in this respect is Article 6 (1) (a) GDPR. You can of course withdraw your consent or change various settings at any time in the settings.

Online marketing introduction

Online marketing privacy policy summary👥 Data subjects: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website 📓 Processed data: Access statistics, which contain data such as access locations, device data, access time and time, navigation behavior, click behavior and IP addresses. Personal data such as name or email address can also be processed. More details can be found in the online marketing tool used in each case. 📅 Storage period: depends on the online marketing tools used ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests) What is online marketing?

Online marketing refers to all measures that are carried out online to achieve marketing goals, such as increasing brand awareness or closing a deal. Furthermore, our online marketing measures aim to draw people's attention to our website. In order to be able to show our offer to many interested people, we therefore conduct online marketing. This usually involves online advertising, content marketing or search engine optimization. Personal data is also stored and processed so that we can use online marketing efficiently and in a targeted manner. On the one hand, the data helps us to only really show our content to people who are also interested in it and, on the other hand, we can measure the advertising success of our online marketing measures.

Why do we use online marketing tools?

We want to show our website to everyone who is interested in what we offer. We are aware that this is not possible without deliberate measures. That's why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and, in addition, always provide suggestions for improvement via data. This allows us to target our campaigns more precisely to our target group. The purpose of these online marketing tools used is therefore ultimately to optimize our offering.

Which data is processed?

So that our online marketing works and the success of the measures can be measured, user profiles are created and data is stored, for example, in cookies (these are small text files). With the help of this data, we can not only advertise in the traditional way, but also display our content directly on our website in the way you like it best. There are various third-party tools that offer these functions and accordingly also collect and store data from you. The named cookies store, for example, which web pages you have visited on our website, how long you have viewed these pages, which links or buttons you click, or from which website you came to us. In addition, technical information can also be stored. For example, your IP address, which browser you use, from which device you visit our website or the time when you accessed our website and when you left it again. If you have agreed that we may also determine your location, we can also store and process this.

Your IP address is stored in pseudonymized form (i.e. abbreviated). Unique data that directly identifies you as a person, such as name, address or email address, is also only stored in pseudonymized form as part of advertising and online marketing processes. We cannot therefore identify you as a person, but we have only saved the pseudonymized, stored information in the user profiles.

The cookies may also be used, analyzed and used for advertising purposes on other websites that use the same advertising tools. The data can then also be stored on the servers of advertising tools providers.

In exceptional cases, unique data (name, email address, etc.) can also be stored in user profiles. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network connects data received earlier with the user profile.

With all advertising tools we use that store data from you on their servers, we only ever receive summarized information and never data that makes you identifiable as an individual. The data only shows how well-implemented advertising measures worked. For example, we can see which measures have prompted you or other users to come to our website and purchase a service or product there. Based on the analyses, we will be able to improve our advertising offerings in the future and adapt them even more precisely to the needs and wishes of interested people.

Duration of data processing

We will inform you about the duration of data processing below, provided that we have further information about this. In general, we only process personal data for as long as is absolutely necessary to provide our services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted after you leave the website, others may be stored in your browser for a few years. In the respective privacy policies of the individual providers, you will usually find detailed information about the individual cookies that the provider uses.

Right to object

You also have the right and option to withdraw your consent to the use of cookies or third parties at any time. This works either via our cookie management tool or via other opt-out features. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. The lawfulness of processing up to the time of withdrawal remains unaffected.

Since online marketing tools can usually use cookies, we also recommend our general privacy policy about cookies. To find out exactly which data you store and process, you should read the privacy statements of the respective tools.

legal basis

If you have agreed that third-party providers may be used, the legal basis for the corresponding data processing is this consent. This consent states Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for processing personal data, as may occur when collected by online marketing tools.

We also have a legitimate interest in measuring online marketing measures in anonymized form in order to optimize our offer and measures with the help of the data obtained. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests). However, we only use the tools if you have given your consent.

Information on specific online marketing tools — if available — is available in the following sections.

Google AdMob privacy policy

We use Google AdMob, a tool for mobile advertising, on our website. The service provider is the American company Google Inc. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

Google also processes data from you in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This may involve various risks to the lawfulness and security of data processing.

As a basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there, Google uses so-called standard contractual clauses (= Article 46, paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCCs) are sample templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision by the EU Commission. You can find the resolution and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The data processing conditions for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which comply with the standard contractual clauses and are also applicable to Google AdMob, can be found at https://business.safety.google/adscontrollerterms/.

You can find out more about the data that is processed through the use of Google AdMob in the privacy policy at https://policies.google.com/privacy?hl=de.

Google Ads (Google AdWords) conversion tracking privacy policy

Google Ads (Google AdWords) Conversion Tracking Privacy Policy Summary👥 Data subjects: Visitors to the website 🤝 Purpose: economic success and the optimization of our service performance 📓 Processed data: Access statistics, which include data such as access locations, device data, access time and time, navigation behavior, click behavior and IP addresses. Personal data such as name or email address can also be processed. 📅 Storage period: Conversion cookies generally expire after 30 days and do not transmit any personal data ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests) What is Google Ads conversion tracking?

We use Google Ads (formerly Google AdWords) as an online marketing measure to promote our products and services. In this way, we want to make more people aware of the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use conversion tracking from Google Inc. In Europe, however, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free tracking tool, we can better tailor our advertising offerings to your interests and needs. In the following article, we want to go into more detail about why we use conversion tracking, which data is stored and how you can prevent this data storage.

Google Ads (formerly Google AdWords) is the in-house online advertising system of Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online sector, Google Ads offers the best platform for this. Of course, we also want to get a detailed overview of the cost-benefit factor of our advertising campaigns. That's why we use the Google Ads conversion tracking tool.

But what is a conversion actually? A conversion occurs when you go from a purely interested website visitor to an acting visitor. This happens whenever you click on our ad and then take another action, such as visiting our website. With Google's conversion tracking tool, we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are being purchased, services are being used or whether users have signed up for our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offerings on other websites as well. The aim is for our advertising campaigns to really only reach those people who are interested in our offers. With the conversion tracking tool, we can see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers are interacting with our ads on a device and then make a conversion. With this data, we can calculate our cost-benefit factor, measure the success of individual advertising measures and therefore optimize our online marketing measures. We can also use the data obtained to make our website more interesting for you and adapt our advertising offer even more individually to your needs.

What data is stored with Google Ads conversion tracking?

We have included a conversion tracking tag or code snippet on our website in order to be able to better analyze certain user actions. If you now click on one of our Google Ads ads, the “Conversion” cookie from a Google domain is stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.

Here are the data of the most important Google conversion tracking cookies:

Name: Conversion
value: ehmi_aysuoyv4givled3ch0llwevgaegt-mr6axd7dylsagq312054642-3
Usage: This cookie stores every conversion you make on our site after you have come to us via a Google ad.
Expiration date: after 3 months

Name: _gac
value: 1.1558695989.eaiaiqobchmiiomegyo04givj5aych2cbapreaayasaaegiyqfd_bwe
Usage: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiration date: after 3 months

Note: The _gac cookie only appears in connection with Google Analytics. The above list does not claim to be exhaustive, as Google repeatedly uses other cookies for analytical evaluation.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you are browsing our website and the cookie has not yet expired, we and Google recognize that you have found us via our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be further refined and improved using Google Analytics. Ads that Google shows in various locations on the web may set cookies called “__gads” or “_gac” under our domain. Since September 2017, various campaign information has been stored by analytics.js using the _GAC cookie. The cookie stores this data as soon as you visit one of our pages for which Google Ads has set up automatic tagging. In contrast to cookies that are set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We receive a report from Google with statistical evaluations. For example, we find out the total number of users who clicked on our ad and we see which advertising measures were well received.

How long and where is the data stored?

At this point, we would like to point out that we have no influence on how Google further uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transfer any personal data. The cookies called “Conversion” and “_gac” (which is used in conjunction with Google Analytics) have an expiration date of 3 months.

How can I delete my data or prevent data storage?

You have the option not to participate in Google Ads conversion tracking. If you deactivate the Google conversion tracking cookie via your browser, you block conversion tracking. In this case, you will not be included in the tracking tool statistics. You can change the cookie settings in your browser at any time. This works a bit differently for every browser. Under the “Cookies” section, you will find the corresponding links to the respective instructions of the most popular browsers.

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is about to be set. For each individual cookie, you can decide whether to allow the cookie or not. By downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 All “advertising cookies” are also deactivated. Remember that by disabling these cookies, you are not preventing ads, only personalized advertising.

legal basis

If you have agreed that Google Ads Conversion Tracking may be used, the legal basis for the corresponding data processing is this consent. This consent states that Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for processing personal data, as may occur when collected by Google Ads Conversion Tracking.

We also have a legitimate interest in using Google Ads Conversion Tracking to optimize our online service and marketing measures. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests). However, we only use Google Ads Conversion Tracking if you have given your consent.

Google also processes data from you in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This may involve various risks to the lawfulness and security of data processing.

As a basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there, Google uses so-called standard contractual clauses (= Article 46, paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCCs) are sample templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision by the EU Commission. You can find the resolution and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The data processing conditions for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which comply with the standard contractual clauses and are also applicable to Google Ads, can be found at https://business.safety.google/adscontrollerterms/.

If you would like to learn more about Google's privacy policy, we recommend Google's general privacy policy: https://policies.google.com/privacy?hl=de.

Google AdSense privacy policy

Google AdSense privacy policy summary👥 Data subjects: Visitors to the website 🤝 Purpose: economic success and the optimization of our service performance 📓 Processed data: Access statistics, which include data such as access locations, device data, access time and time, navigation behavior, click behavior and IP addresses. Personal data such as name or email address can also be processed. 📅 Storage period: depending on the cookies used and stored data ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests) What is Google AdSense?

We use Google AdSense on this website. This is an advertising program from Google Inc. In Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google AdSense, we can display advertisements on this website that match our topic. In this way, we offer you ads that ideally represent real added value for you. As part of this Google AdSense privacy statement, we will explain to you why we use Google AdSense on our website, which of your data is processed and stored, and how you can prevent this data storage.

The Google AdSense advertising program has been around since 2003. In contrast to Google Ads (formerly: Google AdWords), you cannot advertise here yourself. Google AdSense displays advertisements on websites, such as ours. The biggest advantage of this advertising service compared to many others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which ads you see. Of course, we only want to show you advertising that also interests you and offers added value. Based on your interests or user behavior and on the basis of our offer, Google checks which advertisements are suitable for our website and for our users. At this point, we would also like to mention right away that we are not responsible for the selection of advertisements. With our website, we only offer advertising space. Google selects the advertising displayed. Since August 2013, the ads have also been adapted to the respective user interface. This means that regardless of whether you visit our website from your smartphone, PC or laptop, the ads adapt to your device.

Why do we use Google AdSense on our website?

Running a high-quality website requires a lot of dedication and dedication. Basically, we're never done working on our website. We always try to maintain and keep our site as up to date as possible. Of course, we also want to achieve economic success with this work. That's why we chose ads as a source of income. However, the most important thing for us is not to disturb your visit to our website with these ads. With Google AdSense, you will only be offered advertising that matches our topics and interests.

Similar to Google indexing for a website, a bot examines the corresponding content and offers on the page. The content of the advertisements is then adapted and presented. In addition to overlapping content between ad and website offering, AdSense also supports interest-based targeting. This means that Google also uses your data to offer advertising tailored to you. In this way, you receive advertising that ideally offers you real added value and we have a higher chance of earning a little something.

What data does Google AdSense store?

Cookies are used, among other things, so that Google AdSense can display tailored advertising tailored to you. Cookies are small text files that store certain information on your computer.

In AdSense, cookies should enable better advertising. The cookies do not contain any personally identifiable information. However, it should be noted that Google regards data such as “pseudonymous cookie IDs” (name or other identification feature is replaced by a pseudonym) or IP addresses as non-personally identifiable information. However, under the GDPR, this data may be considered personal data. Google AdSense sends a cookie to the browser after every impression (this is always the case when you see an ad), every click, and every other activity that results in a call to the Google AdSense servers. If the browser accepts the cookie, it is stored there.

As part of AdSense, third-party providers may place and read cookies in your browser or use web beacons to store data that they receive from serving ads on the website. Web beacons are small graphics that analyze log files and record the log file. This analysis enables statistical evaluation for online marketing.

Google can use these cookies to collect certain information about your user behavior on our website. These include:

Information about how you handle an ad (clicks, impressions, mouse movements) Information about whether an ad has already appeared in your browser at an earlier time. This data helps to stop showing you an ad more often. Google analyses the data on the displayed advertising materials and your IP address and evaluates them. Google primarily uses the data to measure the effectiveness of an ad and improve the advertising offering. This data is not linked to personal data that Google may have about you via other Google services.

Below, we present cookies that Google AdSense uses for tracking purposes. Here we are referring to a test website that has only installed Google AdSense:

Name: Uid
value: 891269189312054642-8
Usage: The cookie is stored under the adform.net domain. It provides a uniquely assigned, machine-generated user ID and collects data about activity on our website.
Expiration date: after 2 months

Name: C
value: 1
Usage: This cookie identifies whether your browser accepts cookies. The cookie is stored under the domain track.adform.net.
Expiration date: after 1 month

Name: cid
value: 8912691894970695056.0,0,0.0
Usage: This cookie is stored under the domain track.adform.net, stands for client ID and is used to improve advertising for you. It can direct more relevant advertising to the visitor and helps improve campaign performance reports.
Expiration date: after 2 months

Name: IDE
value: zotj4twxwbfdjaatz2tznaqmxru312054642-1
Usage: The cookie is stored under the domain doubleclick.net. It is used to register your actions after you view or click on the ad. This allows you to measure how well an ad is received by our visitors.
Expiration date: after 1 month

Name: test_cookie
value: not specified
Usage: With the help of the “test_cookie”, you can check whether your browser supports cookies at all. The cookie is stored under the domain doubleclick.net.
Expiration date: after 1 month

Name: CT592996
value:733366
Usage: Saved under the adform.net domain. The cookie is set as soon as you click on an ad. We were unable to find out more detailed information about the use of this cookie.
Expiration date: after one hour

Note: This list cannot claim to be exhaustive, as experience has shown that Google changes the choice of its cookies over and over again.

How long and where is the data stored?

Google collects your IP address and various activities that you perform on the website. Cookies store this information about interactions on our website. According to Google, the company collects and stores the information provided securely on Google's in-house servers in the USA.

If you do not have a Google account or are not logged in, Google usually stores the collected data on your browser with a unique identifier (ID). The unique IDs stored in cookies are used, for example, to ensure personalized advertising. If you are signed in to a Google account, Google may also collect personal data.

You can delete some of the data that Google stores at any time (see next section). A lot of information stored in cookies is automatically deleted after a certain period of time. However, there is also data that Google stores over a longer period of time. This is the case when Google has to store certain data for an indefinite longer period of time for economic or legal reasons.

How can I delete my data or prevent data storage?

You always have the option to delete or deactivate cookies that are on your computer. Exactly how this works depends on your browser. Under the “Cookies” section, you will find the corresponding links to the respective instructions of the most popular browsers.

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is about to be set. For each individual cookie, you can decide whether to allow the cookie or not. By downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 All “advertising cookies” are also deactivated. Remember that by disabling these cookies, you are not preventing ads, only personalized advertising.

If you have a Google account, you can go to the website https://adssettings.google.com/authenticated Deactivate personalized advertising. Here, too, you will continue to see ads, but they are no longer tailored to your interests. However, ads are displayed based on a few factors, such as your location, browser type, and search terms used.

legal basis

If you have agreed that Google AdSense may be used, the legal basis for the corresponding data processing is this consent. This consent states Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for processing personal data, as may occur when collected by Google AdSense.

We also have a legitimate interest in using Google AdSense to optimize our online service and marketing measures. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests). However, we only use Google AdSense if you have given your consent.

Google also processes data from you in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This may involve various risks to the lawfulness and security of data processing.

As a basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there, Google uses so-called standard contractual clauses (= Article 46, paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCCs) are sample templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision by the EU Commission. You can find the resolution and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The data processing conditions for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which comply with the standard contractual clauses and are also applicable to Google AdSense, can be found at https://business.safety.google/adscontrollerterms/.

What data Google generally collects and what they use this data for can be found at https://www.google.com/intl/de/policies/privacy/ Read up.

Google Marketing Platform (formerly: DoubleClick) privacy policy

We use Google marketing platform products on our website. These include various marketing tools such as Data Studio, Surveys, Campaign Manager 360, Display & Video 360 or Search Ads 360. The service provider is the American company Google Inc. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

Google also processes data from you in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This may involve various risks to the lawfulness and security of data processing.

As a basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there, Google uses so-called standard contractual clauses (= Article 46, paragraphs 2 and 3 GDPR). Standard Contractual Clauses (SCCs) are sample templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if they are transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision by the EU Commission. You can find the resolution and the corresponding standard contractual clauses here, among others: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which comply with the standard contractual clauses and are also applicable to Google Marketing Platform products, can be found at https://business.safety.google/adsprocessorterms/.

You can find out more about the data that is processed through the use of Google marketing platform products in the privacy policy at https://policies.google.com/privacy?hl=en-US.

Content Delivery Networks Introduction

Content Delivery Networks Privacy Statement Summary👥 Data subjects: Visitors to the website 🤝 Purpose: Optimizing our service (to be able to load the website faster) 📓 Processed data: Data such as your IP addressMore details can be found below and in the individual data protection texts. 📅 Storage period: Most of the data is stored until it is no longer needed to perform the service ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (Legitimate Interests) What is a content delivery network?

We use a so-called content delivery network on our website. Most often, such a network is just called a CDN. A CDN helps us load our website quickly and easily, regardless of your location. Your personal data is also stored, managed and processed on the servers of the CDN provider used. In the following, we will go into more detail about the service and its data processing. Detailed information about the handling of your data can be found in the provider's respective privacy policy.

Each content delivery network (CDN) is a network of regionally distributed servers that are all connected to each other via the Internet. Through this network, content from websites (especially very large files) can be delivered quickly and smoothly even during heavy load peaks. To do this, the CDN creates a copy of our website on your servers. Since these servers are spread all over the world, the website can be delivered quickly. The CDN therefore significantly shortens data transmission to your browser.

Why do we use a content delivery network for our website?

A fast-loading website is part of our service. We know, of course, how annoying it is when a website loads at a snail's pace. In most cases, you even lose patience and search for the distance before the website is fully loaded. We want to avoid that, of course. That is why a fast-loading website is part of our website offering as a matter of course. With a content delivery network, our website loads significantly faster in your browser. Using the CDN is particularly helpful if you are abroad because the website is delivered from a server near you.

Which data is processed?

When you request a website or the content of a website and it is cached in a CDN, the CDN forwards the request to the server closest to you and that server delivers the content. Content delivery networks are built in such a way that JavaScript libraries can be downloaded and hosted on npm and Github servers. Alternatively, WordPress plugins can also be loaded with most CDNs if they are on WordPress.org be hosted. Your browser can send personal data to the content delivery network we use. This includes data such as IP address, browser type, browser version, which website is loaded, or the time and date of the page visit. This data is collected and stored by the CDN. Whether cookies are used to store data depends on the network used. To do so, please read the data protection texts of the respective service.

Right to object

If you want to completely prevent this data transfer, you can use a JavaScript blocker (see for example https://noscript.net/) install on your PC. Of course, our website will then no longer be able to offer the usual service (such as fast loading speed).

legal basis

If you have agreed that a content delivery network may be used, the legal basis for the corresponding data processing is this consent. This consent states Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for processing personal data, as may occur when collected by a content delivery network.

We also have a legitimate interest in using a content delivery network to optimize our online service and make it more secure. The corresponding legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests). However, we only use the tool if you have given your consent.

Information about specific content delivery networks — if available — is available in the following sections.

Cookie Consent Management Platform Introduction

Cookie Consent Management Platform Summary👥 Data subjects: Website visitors 🤝 Purpose: Obtaining and managing consent to certain cookies and thus the use of certain tools 📓 Processed data: Data to manage the cookie settings set, such as IP address, time of consent, type of consent, individual consents. More details can be found in each tool used. 📅 Storage period: Depends on the tool used, you must be prepared for periods of several years ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests) What is a Cookie Consent Management Platform?

We use Consent Management Platform (CMP) software on our website, which makes it easier for us and you to handle the scripts and cookies used correctly and securely. The software automatically creates a cookie pop-up, scans and controls all scripts and cookies, provides you with the cookie consent required under data protection law and helps us and you to keep track of all cookies. Most cookie consent management tools identify and categorize all existing cookies. As a website visitor, you then decide for yourself whether and which scripts and cookies you allow or do not allow. The following graph shows the relationship between browser, web server, and CMP.

Why do we use a cookie management tool?

Our goal is to offer you the best possible transparency in the area of data protection. We are also legally obliged to do so. We want to provide you with as much information as possible about all tools and cookies that can store and process your data. It is also your right to decide for yourself which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies have ended up on our website in the first place. Thanks to a cookie management tool, which regularly scans the website for all existing cookies, we know about all cookies and can provide you with information about them in accordance with GDPR. You can then accept or reject cookies via the consent system.

Which data is processed?

As part of our cookie management tool, you can manage each individual cookie yourself and have full control over the storage and processing of your data. Your declaration of consent is stored so that we do not have to ask you every time you visit our website and we can also prove your consent, if required by law. This is stored either in an opt-in cookie or on a server. Depending on the provider of the cookie management tool, the storage period of your cookie consent varies. This data (such as pseudonymous user ID, time of consent, detailed information on cookie categories or tools, browser, device information) is usually stored for up to two years.

Duration of data processing

We will inform you about the duration of data processing below, provided that we have further information about this. In general, we only process personal data for as long as is absolutely necessary to provide our services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted after you leave the website, others may be stored in your browser for a few years. The exact duration of data processing depends on the tool used; in most cases, you should expect a storage period of several years. In the respective data protection declarations of the individual providers, you will usually find detailed information about the duration of data processing.

Right to object

You also have the right and option to withdraw your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out features. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser.

Information about specific cookie management tools — if available — can be found in the following sections.

legal basis

If you accept cookies, these cookies will process and store your personal data. If we are through your consent (Article 6 (1) (a) GDPR), this consent is also the legal basis for using cookies or processing your data. Cookie consent management platform software is used to be able to manage your consent to cookies and to enable you to give your consent. The use of this software enables us to efficiently operate the website in a legally compliant manner, which is a legitimate interest (Article 6 (1) (f) GDPR).

cloud services

Cloud Services Privacy Policy Summary👥 Data subject: We as a website operator and you as a website visitor 🤝 Purpose: Security and data storage 📓 Processed data: Data such as your IP address, name or technical data such as browser version More details can be found below and in the individual data protection texts or in the providers' privacy statements 📅 Storage period: Most of the data is stored until it is no longer needed to perform the service ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (Consent), Art. 6 para. 1 lit. f GDPR ( Legitimate Interests) What are cloud services?

As website operators, cloud services provide us with storage space and computing power via the Internet. Data can be transferred to an external system, processed and stored via the Internet. The corresponding cloud provider manages this data. Depending on requirements, an individual person or even a company can choose the storage space size or computing power. Cloud storage is accessed via an API or via storage protocols. API stands for Application Programming Interface and means a programming interface that combines software and hardware components.

Why do we use cloud services?

We use cloud services for a number of reasons. A cloud service offers us the option to store our data securely. In addition, we have access to data from various locations and devices, giving us more flexibility and facilitating our work processes. Cloud storage also saves us costs because we don't have to build and manage our own infrastructure for data storage and data security. By centrally storing our data in the cloud, we can also expand our fields of application and manage our information significantly better.

As a website operator or as a company, we therefore primarily use cloud services for our own purposes. For example, we use the services to manage our calendar to store documents or other important information in the cloud. However, your personal data may also be stored in the process. This is the case, for example, if you provide us with your contact details (such as name and email address) and we store our customer data with a cloud provider. As a result, data that we process from you can also be stored and processed on external servers. If we offer certain forms or content from cloud services on our website, cookies may also be set for web analytics and advertising purposes. Furthermore, such cookies remember your settings (such as the language used) so that you will find your usual web environment the next time you visit our website.

Which data is processed by cloud services?

Much of the data we store in the cloud is not personally identifiable, but some data is considered personal data as defined by the GDPR. This is often customer data such as name, address, IP address or telephone number, or technical device information. Videos, images and audio files can also be stored in the cloud. Exactly how the data is collected and stored depends on the respective service. We only try to use services that handle the data in a very trustworthy and professional manner. In principle, services, such as Amazon Drive, have access to the stored files in order to be able to offer their own service accordingly. However, for this, the services require permits, such as the right to copy files for security reasons. This data is processed and managed as part of the Services and in compliance with applicable laws. This also includes the GDPR for US providers (via the standard contractual clauses). In some cases, these cloud services also work with third parties who may process data under instructions and in accordance with privacy policies and other security measures. At this point, we would like to emphasize once again that all well-known cloud services (such as Amazon Drive, Google Drive or Microsoft OneDrive) obtain the right to have access to stored content in order to be able to offer and optimize their own service accordingly.

Duration of data processing

We will inform you about the duration of data processing below, provided that we have further information about this. In general, cloud services store data until you or we revoke the data storage or delete the data again. In general, personal data is only stored for as long as is absolutely necessary to provide the services. However, it can take a few months to permanently delete data from the cloud. This is the case because the data is usually not only stored on one server, but is also distributed on different servers.

Right to object

You also have the right and option to withdraw your consent to data storage in a cloud at any time. If cookies are used, you also have a right of withdrawal here. This works either via our cookie management tool or via other opt-out features. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. We also recommend our general privacy policy about cookies. To find out exactly what data you store and process, you should read the privacy policies of the respective cloud providers.

legal basis

We use cloud services primarily on the basis of our legitimate interests (Art. 6 para. 1 lit. f GDPR) in a good security and storage system.

Certain processing operations, in particular the use of cookies and the use of storage functions, require your consent. If you have consented that your data can be processed and stored by cloud services, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). Most services we use set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie policy of the respective service provider.

Information about specific tools — if available — can be found in the following sections.

Audio & video introduction

Audio & Video Privacy Policy Summary👥 Data subjects: Visitors to the website 🤝 Purpose: Optimizing our service 📓 Processed data: Data such as contact data, data on user behavior, information about your device and your IP address can be stored. More details can be found below in the relevant data protection texts. 📅 Storage period: Data is generally stored as long as it is necessary for the purpose of the service ⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (Legitimate interests) What are audio and video elements?

We have integrated audio or video elements into our website so that you can watch videos or listen to music/podcasts directly via our website. The content is provided by service providers. All content is therefore also obtained from the providers' corresponding servers.

These are integrated functional elements of platforms such as YouTube, Vimeo or Spotify. The use of these portals is usually free of charge, but paid content can also be published. With the help of these integrated elements, you can listen to or view the respective content via our website.

If you use audio or video elements on our website, your personal data may also be transmitted, processed and stored by service providers.

Why do we use audio & video elements on our website?

Of course, we want to provide you with the best offer on our website. And we are aware that content is no longer simply conveyed in text and static images. Instead of simply giving you a link to a video, we offer you audio and video formats directly on our website that are entertaining or informative and ideally even both. This expands our service and makes it easier for you to access interesting content. In addition to our texts and images, we therefore also offer video and/or audio content.

What data is stored by audio & video elements?

When you visit a page on our website that has an embedded video, for example, your server connects to the service provider's server. In doing so, data from you is also transferred to the third party provider and stored there. Some data is collected and stored regardless of whether you have an account with the third party provider or not. This usually includes your IP address, browser type, operating system, and other general information about your device. In addition, most providers also collect information about your web activity. This includes session duration, bounce rate, which button you clicked on or which website you use the service from. All this information is usually stored via cookies or pixel tags (also known as web beacons). Pseudonymized data is usually stored in cookies in your browser. You can always find out exactly which data is stored and processed in the privacy policy of the respective provider.

Duration of data processing

You can find out exactly how long the data is stored on the third-party providers' servers either below in the data protection text of the respective tool or in the provider's privacy policy. In principle, personal data is only ever processed for as long as is absolutely necessary to provide our services or products. This usually also applies to third-party providers. In most cases, you can assume that certain data will be stored on third-party providers' servers for several years. Data can be stored for different lengths of time, especially in cookies. Some cookies are deleted after you leave the website, others may be stored in your browser for a few years.

Right to object

You also have the right and option to withdraw your consent to the use of cookies or third parties at any time. This works either via our cookie management tool or via other opt-out features. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. The lawfulness of processing up to the time of withdrawal remains unaffected.

Since the integrated audio and video functions on our site usually also use cookies, you should also read our general privacy policy about cookies. In the privacy policies of the respective third-party providers, you can find out more about the handling and storage of your data.

legal basis

If you have agreed that your data can be processed and stored through integrated audio and video elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) stored and processed in fast and good communication with you or other customers and business partners. However, we only use the integrated audio and video elements if you have given your consent.

YouTube privacy policy

YouTube privacy policy summary👥 Data subjects: Visitors to the website 🤝 Purpose: Optimizing our service 📓 Processed data: Data such as contact data, data on user behavior, information about your device and your IP address can be stored. More details can be found below in this privacy policy. 📅 Storage period: Data generally remains stored as long as it is necessary for the purpose of the service ⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (authorized person) Interests) What is YouTube?

We have included YouTube videos on our website. This allows us to present interesting videos to you directly on our website. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has embedded a YouTube video, your browser automatically connects to the YouTube or Google servers. This involves the transfer of various data (depending on settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.

In the following, we would like to explain to you in more detail which data is processed, why we have included YouTube videos and how you can manage or delete your data.

On YouTube, users can watch, rate, comment and upload videos themselves for free. Over the last few years, YouTube has become one of the most important social media channels worldwide. So that we can display videos on our website, YouTube provides a code snippet that we have included on our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to provide you with the best possible user experience on our website. And of course, interesting videos should not be missing. With the help of our embedded videos, we provide you with other helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine thanks to the embedded videos. Even though we place advertisements via Google Ads, Google — thanks to the data collected — can really only show these ads to people who are interested in our offers.

What data does YouTube store?

As soon as you visit one of our pages that has a YouTube video installed, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can associate your interactions on our website with your profile, usually using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution, or your Internet service provider. Other data may include contact details, any reviews, sharing content via social media, or adding to your favorites on YouTube.

If you're not signed in to a Google account or YouTube account, Google stores data with a unique identifier that is linked to your device, browser, or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.

In the following list, we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a logged in YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete because user data always depends on interactions on YouTube.

Name: YSC
value: B9-cv6oji5y312054642-1
Usage: This cookie registers a unique ID to store statistics of the video watched.
Expiration date: after the end of the session

Name: PREF
value: f1=50000000
Usage: This cookie also registers your unique ID. Through PREF, Google receives statistics on how you use YouTube videos on our website.
Expiration date: after 8 months

Name: GPS
value: 1
Usage: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE
value: 95chz8BagYu
Usage: This cookie tries to estimate the user's bandwidth on our websites (with built-in YouTube video).
Expiration date: after 8 months

Other cookies that are set when you are signed in with your YouTube account:

Name: APISID
value: zillvclzskqgsswi/AU1AZI6HY7312054642-
Usage: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiration date: after 2 years

Name: CONSENT
value: Yes+AT.de+20150628-20-0
Usage: The cookie stores the status of a user's consent to use various Google services. CONSENT is also used for security purposes to verify users and protect user data from unauthorized attacks.
Expiration date: after 19 years

Name: HSID
value: Acrwpguik9dveht0i
Usage: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiration date: after 2 years

Name: LOGIN_INFO
value: Afmmf2swrqihall6al...
Usage: Information about your login details is stored in this cookie.
Expiration date: after 2 years

Name: SAPISID
value: 7oapxog-pzsjuuf5/anudduisj9ijz2vdm
Usage: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiration date: after 2 years

Name: SID
value: OqfnkjaSi312054642-
Usage: This cookie stores your Google account ID and last login time in a digitally signed and encrypted form.
Expiration date: after 2 years

Name: SIDCC
value: An0-tyuqub2jocdtyl
Usage: This cookie stores information about how you use the website and what advertising you may have seen before visiting our site.
Expiration date: after 3 months

How long and where is the data stored?

The data that YouTube receives and processes from you is stored on Google servers. Most of these servers are located in America. Under https://www.google.com/about/datacenters/inside/locations/?hl=de See exactly where Google's data centers are located. Your data is spread across the servers. As a result, the data can be retrieved more quickly and is better protected against manipulation.

Google stores the collected data for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited period of time and still others are stored by Google over a longer period of time. Some data (such as items from My Activity, photos or documents, products) stored in your Google Account is saved until you delete it. Even if you're not signed in to a Google account, you can delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

In principle, you can manually delete data from your Google account. With the automatic deletion function of location and activity data introduced in 2019, information is stored depending on your decision — either for 3 or 18 months and then deleted.

Regardless of whether you have a Google account or not, you can configure your browser to delete or disable cookies from Google. Depending on which browser you use, this works in different ways. Under the “Cookies” section, you will find the corresponding links to the respective instructions of the most popular browsers.

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is about to be set. For each individual cookie, you can decide whether to allow it or not.

legal basis

If you have agreed that your data can be processed and stored through integrated YouTube elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) stored and processed in fast and good communication with you or other customers and business partners. However, we only use the integrated YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie policy of the respective service provider.

YouTube also processes data in the USA, among others. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This may involve various risks to the lawfulness and security of data processing.

As a basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there, YouTube uses standard contractual clauses approved by the EU Commission (= Article 46, paragraphs 2 and 3 GDPR). These clauses oblige YouTube to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementing decision by the EU Commission. You can find the resolution and the clauses here, among others: https://germany.representation.ec.europa.eu/index_de.

Since YouTube is a subsidiary of Google, there is a joint privacy policy. If you would like to learn more about how we handle your data, we recommend the privacy policy at https://policies.google.com/privacy?hl=de

YouTube Subscribe button Privacy Policy

We have installed the YouTube subscribe button (English “subscribe button”) on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words “Subscribe” or “YouTube” in white lettering against a red background and the white “Play icon” to the left. However, the button can also be shown in a different design.

Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in “subscribe button”, you can subscribe to our channel directly from our website and do not have to visit the YouTube website specifically. We therefore want to make it as easy as possible for you to access our comprehensive content. Please note that this allows YouTube to store and process data about you.

If you see a built-in subscription button on our site, YouTube — according to Google — sets at least one cookie. This cookie stores your IP address and our URL. YouTube can also find out information about your browser, your approximate location and your default language in this way. During our test, the following four cookies were set without being logged in to YouTube:

Name: YSC
value: B9-cv6oji5312054642y
Usage: This cookie registers a unique ID to store statistics of the video watched.
Expiration date: after the end of the session

Name: PREF
value: f1=50000000
Usage: This cookie also registers your unique ID. Through PREF, Google receives statistics on how you use YouTube videos on our website.
Expiration date: after 8 months

Name: GPS
value: 1
Usage: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE
value: 31205464295chz8bagyu
Usage: This cookie tries to estimate the user's bandwidth on our websites (with built-in YouTube video).
Expiration date: after 8 months

Note: These cookies were set after a test and cannot claim to be complete.

If you are logged into your YouTube account, YouTube can save many of your actions/interactions on our website using cookies and associate them with your YouTube account. For example, YouTube receives information about how long you have been surfing on our site, which browser type you use, which screen resolution you prefer or what actions you perform.

YouTube uses this data on the one hand to improve its own services and offers and on the other hand to provide analyses and statistics for advertisers (who use Google Ads).

All texts are protected by copyright.

Source: Created with Privacy Policy Generator by AdSimple

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